Aaron’s samples

To bring the project to life visually, I captured aerial drone footage along with ground-level video that highlighted the building’s place within the historic square. I focused on filming the small details of the structure while also showing the surrounding environment, creating a broader picture of the building’s role in the community. This footage served as the foundation for a short documentary-style piece about the history and future of the bank building.

To make the story feel alive rather than simply presenting a static building, I incorporated archival footage I had filmed years earlier of the square during a local festival. By blending past footage of the town square filled with people, music, and activity with the new footage of the building, the final video showed more than just architecture—it showed a community enjoying its historic downtown. The result was a piece that captured not only the building itself but the spirit of the town and the importance of preserving its historic spaces.

Beyond video, I also manage the visual and promotional side of his brand. I design and produce print materials, create T-shirts and campaign merchandise, and oversee his social media content and distribution. My role is not just technical production — I shape the messaging strategy, craft the story being told, and ensure it resonates with audiences across platforms.

When I began working more closely with the party, I had a clear vision: most GOP clubs and offices can feel very serious and difficult to market visually. My goal was to show something different—people enjoying being involved, building community, and having fun while still handling the serious work of politics. By capturing authentic moments, smiling faces, and the energy of events, I helped shift how the party presented itself publicly. The change in visual messaging made the organization feel more welcoming and energized, and many members have told me they believe this shift has played a role in the party’s recent growth and success.

Beyond photography, I often function in a creative director–type role, contributing to multimedia strategy while also assisting the party’s PR committee and occasionally stepping in to help with technology needs. One of the highlights of my work was promoting and documenting the annual Lincoln Reagan Dinner, where strong multimedia promotion helped the event sell out at full capacity and raise more than $300,000—an extraordinary number for a county-level GOP organization. In recognition of my volunteer work and contributions to the party’s success, I was honored to receive the Chairman’s Award from the county leadership.

In addition to traveling with the chairman, I handled much of the event media coverage. My primary responsibility was recording video at events and producing edited video content that could be shared through the party’s media channels. I also photographed events to help document party activities and build a visual record of the chairman’s appearances and outreach efforts.

Beyond video production, I contributed to the party’s visual media and branding by creating graphic designs and helping refresh merchandise and apparel, including T-shirts and other clothing. I also assisted with social media content to help promote events and messaging. While I was initially hired to drive the chairman to events, the role quickly expanded into a broader media and creative position supporting the party’s communications and public presence.

LUCA regularly organized seminars, rallies, marches, and educational events designed to engage and inform Hispanic voters. Through these events, we hosted a wide range of Texas leadership—including representatives, senators, pastors, and GOP chairs—who spoke directly to the Hispanic community. My role ensured these events were effectively communicated, promoted, and documented through media, helping expand the organization’s reach and influence.

Our outreach efforts played a significant role in energizing Hispanic voter participation during the election cycle supporting Donald Trump. Through targeted communication, grassroots engagement, and consistent community outreach, LUCA helped mobilize Hispanic voters at a scale larger than previous efforts. Being part of that movement and seeing the community become more engaged and active in the political process was one of the most rewarding aspects of my work.

At the time, our marketing team consisted of just two people—the marketing director and myself—but we pushed far beyond traditional marketing efforts. I began incorporating storytelling through graphics, photography, and video to bring the company’s culture and mission to life. While creative media production wasn’t originally part of my job description, I invested in cameras, lighting, and equipment and taught myself how to produce visual content that would engage our audience. By showcasing the people behind the company and building a sense of camaraderie and lifestyle around the brand, we created a more authentic connection with customers.

When I was first hired, the CEO set what felt like an almost unreachable goal of 30,000 lines. That number seemed ambitious at the time, but through focused messaging, strategic marketing, and a deep understanding of our target demographic, we surpassed it significantly. My ability to understand who we were speaking to and how to engage them played a major role in that success. By shaping the narrative around Patriot Mobile’s mission and consistently communicating it through our marketing, we helped transform the company from a small operation into a rapidly growing brand with tens of thousands of customers.